It can be overwhelming to start a website and keep it running. Your website matters to your business’ health since it helps in generating leads, establishing a brand, and driving conversions. However, there are many ways you can make mistakes when it comes to websites. Fortunately, you can avoid this by knowing the common mistakes that other website owner makes. These include the following:

Not Creating a Responsive Website

So you create a website to expand your customer reach. Originally, you built your site to target customers who use their desktop computer when accessing the web. However, as time passes, users have turned to their mobile devices to do their internet activities that include shopping and finding information. This makes it important to make your website design responsive. A responsive site design means the pages respond to or resize themselves based on the kind of device your site is viewed upon. Having a responsive site ensures you capture the attention of both computer and mobile device users.

Failing to Use a Customized Theme

When you use a content management system, you get to avail of free themes. Indeed, once you settle on a web hosting company and buy a domain, you can choose the best theme that matches your brand. But, keep in mind that no matter the platform you use, you need to customize it to complement the style of your brand. This way, your site will look different and can turn heads.

Failing to Ensure Everything in your Site is Readable

When using a website builder, you can customize your site in any way you want. However, this does not mean you ignore best practices. There is no point adding contents to your site when people cannot read them. Thus, keep the following in mind:

  • Font size. When it comes to your site, you want to use a font that features readability and looks. Sans-serif fonts are the most common fonts because they are easier to read without the extra flourishes.
  • Font size consistency. Bigger font sizes are ideal if you want a piece of information in your site to be noticed. Smaller font sizes are perfect for more in-depth information. When you build your site, focus on sticking to 3 or 4 font sizes.
  • Color contrast.  When choosing your site’s color palette, ensure the background images do not make your font unnoticed. Prioritize on readability.